Your personal brand is an outer manifestation of your inner philosophy. It’s how the world identifies and categorizes you from the actions you take.
Personal brand is about trust. Think of why you choose a brand name product over a “no name. “ When you buy the brand, you are buying into that product as something that has been tested and is reliable.
Are you on time? Do you carry yourself well? Are you articulate? Do you smile? Are you a good listener? Do you make eye contact? Do you follow through on what you say you’re going to do? As an entertainer, I always think of this– When the lights go down, do you deliver, whether you’ve had a bad day, you feel sick, you’re nervous, etc? Do you deliver? All of these things create your personal brand.
Today your personal brand and professional brand are inextricably linked. Social media and the internet have blurred the line between who you are at home and who you are at work. No more double lives. Everything is out in the open now.
With more outsourcing happening all the time, your humanity is the difference. It’s what makes you YOU, and ideally it’s what makes you indispensable.
TAKEAWAY—The more you can put into your job, the more humanized it becomes and the more irreplaceable you become. Work on minimizing the difference between your personal and professional brand.
This excerpt was adapted from the book Life Choices: Pursuing Your Passion of which Jeff is a co-author. Jeff Civillico is a Las-Vegas based headline entertainer who blends his perfected art of juggling with friendly audience interaction and insane amounts of energy. With his “Comedy in Action” show, he has performed everywhere from Australia and New Zealand to The White House. He is a favorite onboard Disney Cruise Line, and his credits on the Las Vegas Strip include V: The Ultimate Variety Show, Nathan Burton, and The Improv at Harrah’s.
In addition to his comedy show, Jeff also delivers a powerful keynote that illustrates the keys to “Branding Your Passion” to create the career, and lifestyle, of your dreams. A 2005 honors graduate of Georgetown University, Jeff currently serves as President of the Georgetown Alumni Club of Las Vegas. He is the Founder and President of Win-Win Entertainment, a non-profit that pairs performers willing to donate their time and talent with charities in need of entertainment.