The Keynote

By February 5, 2008 January 6th, 2013 *Jeff's Journal

I returned to my Georgetown University Homecoming to find that most of my friends were seemingly unsatisfied in their professional lives.  How could it be that so many intelligent and motivated young professionals were finding fulfillment elusive in “the real world?”  Surprisingly, my career as a performer was all the buzz – “You’re so LUCKY to be able to do what you love.” Lucky? Juggling? Really?  Additional conversation revealed that although everyone agreed it was theoretically possible to imagine an enterprise based on your life’s passion, to most the undertaking seemed unrealistic and impractical.  Clearly, there existed an enormous gap between knowing one’s true passion and defining it’s subsequent branding, marketing, and monetizing. That is where my story diverged and where the Branding Your Passion keynote was born.

In 2011, the professional paradigm for most people bears little resemblance to the experience of previous generations. Platforms of business have changed.  Traditional industries have soured, a typical employee may look more like an independent contractor, and the social media revolution has completely changed the way we communicate.  Yet in this extreme climate of change, there lives unparalleled access and opportunity.  Branding Your Passion seeks to illuminate that opportunity.

At 27, my age allows me to identify and connect with today’s young adults and at the same time, a decade-long career as a comedic performer has given me invaluable, professional experience.  Realistically, if one sat down to choose a career solely based on earning potential, we can all agree that juggling may not make the top ten list, and yet through partnership with Disney and regular appearances in Las Vegas, as President of The Georgetown Club of Las Vegas, Director of Marketing for The National Speaker’s Association Las Vegas Chapter, and member of The Thrillionaires, I have capitalized on my passion.  By employing my 7 simple “P’s” of Success – Passion, Philosophy, Personal Brand, Power Team, Plan, Proactivity and Performance – and using the interactive physical comedy routines that have made my “Comedy in Action” show a hit on college campuses nationwide, I simply and effectively illustrate the keys to Branding Your Passion to create the career, and lifestyle, of your dreams!

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Jeff Civillico

Author Jeff Civillico

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  • Barry Friedman says:

    I love this, Jeff! Congratulations on making this a reality. You have a lot to offer any audience and they’ll be lucky to have you.

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